Principle 4: Build for Sustainability
Building sustainable programs, platforms and digital tools is essential to maintain user and stakeholder support, as well as to maximize long-term impact. Sustainability ensures that user and stakeholder contributions are not minimized due to interruptions, such as a loss of funding. A program built for sustainability is more likely to be embedded into policies, daily practices and user workflow. For many digital initiatives, institutionalization by a nongovernmental organization, private company or local government is the ultimate goal in achieving long-term, positive impact. For others, institutionalization is achieved by developing a business model that has sustainable revenue generation.