Principle 5: Be Data Driven
No amount of data will lead to accelerated impact if it is not used to inform decision making. When an initiative is data driven, quality information is available to the right people when they need it, and they are using those data to take action. The data produced by a digital initiative should be used for more than just outputs, such as published work or donor reporting. Examples of the types of data that can be collected to inform decision making include surveillance, research, operations, project management and data from secondary sources collected outside of the program.